Marketing

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    Increase Sales and Lower Costs with Better Metadata

    More and more digital platforms are sourcing their content from ONIX files, which makes it easy for publishers to take part without increasing their workload. The catch, though, is that the information needs to be in the ONIX files to be shared, and currently most publishers are not including enough information in the files they’re…

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    2D Barcodes

    At this year’s BISG Annual Members Meeting Carolyn Pittis gave an excellent presentation on QR Codes [Wikipedia link]  (2D barcodes that can repesent text) and how they are being used by Harper Collins to link books to mobile websites and extended content.