Marketing
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The one thing all publishers always have more than enough of is content. McSweeney’s Jordan Bass joins us on the podcast this month to talk about their approach to repurposing content.
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Publishers create a lot of content, generally the content lives until the book goes out of print and the digital version goes out of spec. But this content can be broken down into smaller components and reused elsewhere.
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Relying solely on white customers is detrimental to the growth of the industry. Expanding and diversifying the target audience right at the beginning of the sales funnel can help you get more sales.
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Before a book ever goes on sale, publishers and authors must consider what will help each particular book break through the noise in the market.
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Get your books in front of Canadian gift buyers! Figure out where Canadians are looking for gifts, what kinds of advertising they notice, and where they’re likely to make their purchases with this handy infographic.
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A new Marketing Associate at BookNet Canada: An introduction!
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Tech Forum is proud to be working hard to make our industry 50/50! Check out our opening keynote speaker, Diana Lucaci, expert in neuromarketing.
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House of Anansi’s Digital Marketing Manager, Neil Wadhwa, shares three easy to implement digital marketing tips to help you connect with your audience. Learn more about Anansi’s marketing strategy from President and Publisher of House of Anansi Sarah MacLachlan at Tech Forum 2016!
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How do conversion architectures work, how do they apply to current and future book content models, and what can publishers be doing now to market and sell content in different ways? Brian O’Leary, founder and principal of Magellan Media Consulting and Tech Forum presenter, explains.
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If you haven’t already visited, Canadian Bookshelf, I would highly recommend you take a little time to do so. The site itself looks great and there is a plethora of great (Canadian) content already there with more to come. I won’t go into all the features and functions of the site here as you can…