The fourth instalment in our series is all about the platform that popularized disappearing stories and selfies augmented with puppy dog ears. No longer the exclusive domain of your tween nieces and nephews, Snapchat is an untapped world of opportunity for publishers and retailers.

Part one looks at the ways publishers and booksellers are using Snapchat with tips on building a strategy.

Part two offers insights into the demographics, buying habits, and preferences of book buyers who use Snapchat.