#AmReading
In-depth reports on popular social media platforms and the book buyers who use them
Each of the #AmReading studies dives into the demographics, behaviour, and buying preferences of the average book-buying social media user specific to the most popular platforms in Canada like Instagram, Facebook, YouTube, Snapchat, Twitter, and Pinterest.
Are you a SalesData subscriber? Complimentary copies are available through the SalesData Research Portal!

*The single-user price is intended for those purchasing a study for individual use. If you’re interested in a multi-user licence for your organization or library, please purchase the multi-user licence. Contact us if you have any questions.
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#AmReading: Canadian Book Buyers on Pinterest

Learn all there is to know about the book-buying Pinterest user.
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#AmReading: Canadian Book Buyers on Twitter

Learn all there is to know about the book-buying Twitter user.
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#AmReading: Canadian Book Buyers on Snapchat

Learn all there is to know about the book-buying Snapcat user.
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#AmReading: Canadian Book Buyers on YouTube

Learn all there is to know about the book-buying YouTube user.
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#AmReading: Canadian Book Buyers on Facebook

Learn all there is to know about the book-buying Facebook user.
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#AmReading: Canadian Book Buyers on Instagram

Learn all there is to know about the book-buying Instagram user.
Research blog posts
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How are you approaching AI? Take the AI use in the North American book industry survey 2026

Whether you’re all in on AI, all out, or somewhere in between, we want to hear from you.
Looking for more?

Custom research reports
We can produce custom research reports to suit your needs. Need to measure the sales impact of a marketing campaign or literary award? Want to better understand the buying habits of Romance readers in Western Canada? Get in touch to learn how we can provide the insights you need using data from our tracking tools, SalesData & LibraryData, and our consumer and leisure surveys.

Research for subscribers
SalesData & LibraryData subscribers can access exclusive reports on the impact of awards, perennial bestsellers, backlist trends, market performance, year-over-year analysis, and more. These reports contain confidential information and are restricted to registered users of SalesData & LibraryData. You can find the password on the salesdata.ca or librarydata.ca home pages. Log in here.

Literary awards
Literary prizes have a significant importance in the Canadian book industry, which means we pay close attention to how nominations and wins impact sales. SalesData & LibraryData subscribers can access our annual reports on the sales impact of major literary prizes in the Research Portal. If you organize a book prize and would like to track its impact on sales, get in touch to discuss custom research possibilities.
Use SalesData & LibraryData to create your own reports. See how our data analytics products can help you.

Where does our research come from?
SalesData & LibraryData: SalesData collects weekly point-of-sales data from over 2,000 retail outlets across Canada, covering an estimated 85% of the Canadian trade print book market. LibraryData collects weekly circulation data from over 80 public libraries across Canada representing approximately 25% of the Canadian English-language population.
Online surveys: We regularly survey Canadians who read, buy, borrow, and listen to books to shed light on consumer behaviour and trends. We use this data in everything from blog posts and studies to custom reports and presentations. We also conduct an industry surveys to get a picture of the Canadian book industry.
All reports copyright © BookNet Canada (ISNI: 0000000107013646), subject to individual terms


