Tech Forum
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Teresa Elsey, Digital Managing Editor in the Trade division at Houghton Mifflin Harcourt, wants to show us 10 simple ways we can innovate in our daily workflow. See her at Tech Forum 2016 when she extrapolates on innovation and shows how you can encourage grassroots innovation at a legacy publisher.
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How do conversion architectures work, how do they apply to current and future book content models, and what can publishers be doing now to market and sell content in different ways? Brian O’Leary, founder and principal of Magellan Media Consulting and Tech Forum presenter, explains.







