How Canadians Buy Books 2015
In 2015, Canadians purchased 52.6 million books, but how did they become aware of them? What factors compelled them to buy those particular books? And why did they choose the channels where they ended up completing their purchases?
For this free consumer report, we asked Canadians in late 2015 to tell us all about their book purchases, from awareness to decision to action. With those results, we have determined the top ways book buyers become aware of books, the main reasons they decide to buy, and where they prefer to shop.
Related studies
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Canadian Book Consumer Study 2024
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2024.
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Canadian Book Consumer Study 2023
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2023.
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Canadian Book Consumer Study 2022
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2022.
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Canadian Book Consumer Study 2021
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2021.
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Canadian Book Consumer Study 2020
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2020.
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The Canadian Book Buyer 2018
This report updates previous consumer studies with the demographics, purchasing behaviour, format preferences, and subjects purchased by Canadian book buyers.
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How Canadians Buy Books 2015
For this consumer report, we asked Canadians in late 2015 to tell us all about their book purchases, from awareness to decision to action.
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The Canadian Book Buyer 2015
For this free consumer report, we surveyed book buyers in early 2015 about their book-buying habits and preferences.
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Coast to Coast: Book Buyers Across Canada
This free report explores how Canadian book buyers’ habits differ by region.
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The Canadian Book Consumer 2013
To meet the demand for consumer knowledge, BookNet Canada embarked on a comprehensive ongoing survey of book buyer behaviour, demographics and preferences.
