Canadian Book Consumer Study 2020
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2020. These results are from surveys fielded in April, July, and October 2020 and January 2021 among 12,022 English-speaking Canadians over the age of 18 who met our screening criteria.
In this report you’ll find
- the most popular formats and subjects;
- insights on why and how Canadians acquire books;
- the reasons why Canadians decide to read, buy, or borrow specific books; and
- data comparing and contrasting buyers and borrowers.
Related studies
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Canadian Book Consumer Study 2024
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2024.
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Canadian Book Consumer Study 2023
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2023.
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Canadian Book Consumer Study 2022
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2022.
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Canadian Book Consumer Study 2021
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2021.
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Canadian Book Consumer Study 2020
This report compiles the results from our quarterly surveying of Canadians about their book buying and reading habits in 2020.
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The Canadian Book Buyer 2018
This report updates previous consumer studies with the demographics, purchasing behaviour, format preferences, and subjects purchased by Canadian book buyers.
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How Canadians Buy Books 2015
For this consumer report, we asked Canadians in late 2015 to tell us all about their book purchases, from awareness to decision to action.
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The Canadian Book Buyer 2015
For this free consumer report, we surveyed book buyers in early 2015 about their book-buying habits and preferences.
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Coast to Coast: Book Buyers Across Canada
This free report explores how Canadian book buyers’ habits differ by region.
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The Canadian Book Consumer 2013
To meet the demand for consumer knowledge, BookNet Canada embarked on a comprehensive ongoing survey of book buyer behaviour, demographics and preferences.
