Deep Dive series

Detailed studies combining sales trends and consumer research on Canada’s most popular genres

In this series of in-depth studies, we combine sales and consumer data alongside thoughtful analysis to give you essential guides for the top-selling subject categories in Canada in 2016. 

You can purchase each study individually by visiting its particular page, or save 50% by purchasing the full series.

Are you a SalesData subscriber? Complimentary copies are available through the SalesData Research Portal!

Cover of Deep Dive: The Mystery/Detective Book Buyer. A publication by BookNet Canada

Purchase a single-user* subscription to the series: $100.00*
Purchase a multi-user* subscription to the series: $400.00

*The single-user price is intended for those purchasing a study for individual use. If you’re interested in a multi-user licence for your organization or library, please purchase the multi-user licence. Contact us if you have any questions.

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Custom research reports

We can produce custom research reports to suit your needs. Need to measure the sales impact of a marketing campaign or literary award? Want to better understand the buying habits of Romance readers in Western Canada? Get in touch to learn how we can provide the insights you need using data from our tracking tools, SalesData & LibraryData, and our consumer and leisure surveys.

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Research for subscribers

SalesData & LibraryData subscribers can access exclusive reports on the impact of awards, perennial bestsellers, backlist trends, market performance, year-over-year analysis, and more. These reports contain confidential information and are restricted to registered users of SalesData & LibraryData. You can find the password on the salesdata.ca or librarydata.ca home pages. Log in here.

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Literary awards

Literary prizes have a significant importance in the Canadian book industry, which means we pay close attention to how nominations and wins impact sales. SalesData & LibraryData subscribers can access our annual reports on the sales impact of major literary prizes in the Research Portal. If you organize a book prize and would like to track its impact on sales, get in touch to discuss custom research possibilities.

Use SalesData & LibraryData to create your own reports. See how our data analytics products can help you.
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Where does our research come from?

SalesData & LibraryData: SalesData collects weekly point-of-sales data from over 2,000 retail outlets across Canada, covering an estimated 85% of the Canadian trade print book market. LibraryData collects weekly circulation data from over 80 public libraries across Canada representing approximately 25% of the Canadian English-language population.

Online surveys: We regularly survey Canadians who read, buy, borrow, and listen to books to shed light on consumer behaviour and trends. We use this data in everything from blog posts and studies to custom reports and presentations. We also conduct an industry surveys to get a picture of the Canadian book industry.

All reports copyright © BookNet Canada (ISNI: 0000000107013646), subject to individual terms